Questions and answers

What merchants ask before they install it.

The questions that come up in almost every conversation we have, answered properly rather than in a sentence. If yours is not here, the help centre goes deeper and a person will answer an email.

The basics

What is Supportify and how does it work?

Supportify is an AI customer support agent built specifically for Shopify merchants. It connects to your store, reads your products, policies, and order data in real time, and handles customer inquiries across all your channels automatically. Measured across every conversation on the platform, Supportify resolves 77% of support tickets without any human involvement—escalating only the cases that genuinely need a person.

How does the AI know about my products and policies?

Product information is read directly from your Shopify store in real time—so it is always up to date with no manual syncing. For policies, FAQs, and other custom content, you can upload documents (TXT, HTML, PDF), sync pages from URLs or sitemaps, or let us pull content from your Shopify blog and policy pages automatically. The AI uses semantic search to provide accurate, contextual answers.

How does Supportify compare to Gorgias, Tidio, or Zendesk?

The key difference is that Supportify is built exclusively for Shopify and takes real actions—cancelling orders, processing returns, creating shipping labels, and even placing orders on behalf of customers. Gorgias and Zendesk are general-purpose helpdesks that bolt AI on top; Tidio is primarily a chat tool. Supportify is also usage-based at $0.60 per resolved session with no monthly seat fees, which is significantly cheaper at scale. And with a 77% measured resolution rate, most merchants replace their entire support inbox.

Will the AI sound like a robot?

No. You choose the tone and personality—from friendly and casual to professional and formal—and the AI adapts to match your brand. It also mirrors the customer's language and style. Most customers do not realise they are talking to an AI unless you tell them. Supportify is powered by Claude, Anthropic's frontier AI model, which is known for its natural, nuanced writing.

How long does setup take?

Most merchants are live in under 5 minutes. Install from the Shopify App Store, choose from 6 AI personality presets (or create your own), connect your integrations, upload your knowledge base, and deploy. No technical skills required.

What it can do

What happens when the AI can't answer a question?

The AI automatically creates a support ticket for your team with the full conversation transcript, customer details, and any actions already attempted. Your customer receives an email with a ticket number to track progress. Your team gets complete context—nothing is lost in the handoff.

What can the AI do with orders and returns?

The AI can look up orders, check fulfillment status, cancel orders with refunds, edit unfulfilled orders, and create draft orders. For returns, it handles the full flow: verifying the customer via email, creating the return in Shopify, generating a shipping label through your configured provider (Shipmondo, Profrakt, or ShipEngine), and sending confirmation to the customer.

Can the chatbot convert customers, not just support them?

Yes, and for most stores it increases conversions from day one. The AI detects buying intent and shifts into sales mode, referencing the product's key benefits and USPs, pulling in real customer reviews to write compelling copy, and handling objections before they kill the sale. It knows which product the customer is currently viewing without them having to say anything, so the conversation is always in context. When a customer is ready to buy, the AI can create the order directly in Shopify—no redirect to checkout, no friction. This "agentic commerce" approach removes the last barriers between interest and purchase.

Can I keep a human in the loop?

Yes. The AI resolves straightforward requests automatically, but any conversation can be escalated to your team at any time—either by the customer asking, the AI detecting a situation it cannot handle, or you setting custom escalation rules. Your team picks up with full conversation history already there.

Channels and integrations

What if my shipping provider is not listed?

Not a problem. If your shipping or logistics provider is not yet integrated, just reach out to us and we will build the integration for you—typically within a few days. We are happy to support any provider you need.

Can I connect all my support channels?

Yes. Supportify AI works across live chat, email (Gmail, Outlook, or any custom email address via SMTP/IMAP), Instagram DMs, Facebook Messenger, and WhatsApp. Every channel feeds into a single unified inbox—so your team sees all conversations in one place and the AI handles them with full context, regardless of where a customer reached out. No more switching between platforms or missing messages.

Running it

How does billing work?

You get 50 free AI sessions to get started—no credit card required. After that, each session costs $0.60, billed as usage charges through your Shopify account. There are no monthly fees, no setup costs, and no contracts. You can set a monthly billing cap (default $100) to stay in control of spending.

Is my customer data secure?

All sensitive data—Shopify tokens, OAuth credentials, and API keys—is encrypted with AES-256-GCM. Customers must verify their email with a one-time code before accessing any order data. Conversations and messages are automatically deleted after 90 days for GDPR compliance. We never share or sell customer data.

What happens during busy periods or traffic spikes?

Supportify AI handles unlimited concurrent conversations with no queues and no degradation in response time. Whether you have 10 or 10,000 customers reaching out at the same time, every one gets an instant reply. You are never understaffed during peak season.

Still stuck

Not answered here?

The help centre has the detailed version of all of this, and it is the same source our own support agent answers from. If neither has it, write to us — a person replies.

Start today

Your queue is mostly the same five questions. Stop answering them.

Install from the Shopify App Store, point it at your store, and watch the first conversations resolve themselves. No contract, no seat licences, no setup fee.